With the Esplanade windows of the gallery all covered in order to maintain the necessary lighting conditions for Only in England, there is no way for the passer-by to see what's currently on show. Indeed, they might conclude that the gallery was actually closed. In the past we've printed flags and set them on the Esplanade, and we have always had our sign boards out on the pavements - but in addition it has always been possible to peer in through the glass and actually see what lies within. We needed some way to attract the attention of folks walking past.
Time to switch on the printer. The big one. We wanted something large enough to catch people's attention from across the road so produced a banner on adhesive vinyl 153 inches wide by 42 inches high. We think that's probably the single largest image we've printed so far (if you need to print big, talk to us).
The press rolling
That's a time-lapse film, by the way. We can't actually print that fast!
If you've ever tried applying large adhesive vinyl sheets onto anything then you'll know that the trickiest part of the process is chasing the bubbles out from underneath to the edges of the print. So, after printing, the image was sliced into sections and then applied to the windows bit by bit.
It still took a fair bit of time and care, but we're pleased with the result and have already had appreciative visitors say that they saw the sign from the promenade across the road and crossed over to see what it was all about.